The brand and the logo

The DARIO BELTRAN logo symbolizes our company's values: Sophistication, elegance and passion for detail have been the foundation of the firm since 1931. Furthermore, this logo is a tribute paid to the company's founder, Don Vicente Beltran Ferreres, by the later generations managing the business.

Don Vicente had two dreams: His shirts factory and driving by the Mediterranean Sea roads a 1932 Hispano-Suiza, the most luxury car ever produced in Spain. Mr. Beltran achieved his first dream but had to give up with the second one. In his honour his descendents decided to embroider his dreamed car's silhouette in every garment they produced.

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